DSPs are unique because they incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability a guaranteed opportunity in programmatic advertising serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads. DSPs are commonly used for retargeting, as it is able to see a large volume of inventory in order to recognize an ad call with a user that an advertiser is trying to reach. The percentage of bids that are won over the bids that were submitted is called a win rate.
Did not find what they wanted? Try here
How an ad is served with real-time bidding”. This advertising-related article is a stub. You can help Wikipedia by expanding it. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Reach Your Market Welcome to San Diego Union Tribune Advertising!
Explore the wide variety of products and mediums you can use to reach San Diegans online or on their doorsteps. Deliver Ads Directly Get your advertising message delivered directly to your target audience with one of our e-mail advertising opportunities. Success Stories From jewelers to restaurateurs, read stories from real, satisfied clients who find the advertising solutions they need with the San Diego Union Tribune. If something sparks your interest, contact us. Reach readers as they catch up on current events.