265 and VP9 support 8K content as well and with physical h.265 software download on the wane, this makes them quite frankly the future of television and video, which is why they’re so important. It was approved as the official successor to H. 264, the codec must be licenced with hardware manufacturers and software developers paying a fee. By contrast VP9 is open source and royalty free.
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It was developed by Google as a successor to VP8, the moderately successful alternative to H. By doing the opposite of what you might expect. While 4K video increases picture quality by making individual pixels smaller, effectively what H. It then performs a vast array of processing tricks on the video as it is played to get the detail back.