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Unlock insights from your data with engaging, customizable reports. Test variations of your sites and apps with advanced tools for enterprise marketers. Get fast, reliable market research from real people. Manage all your tags in one place for a smarter, simpler way to oversee your marketing. Our monthly newsletter puts the latest success stories, insights, and product news right into your inbox. In 2019, Campaign360 demonstrates the real value the media, creative and marketing services sector brings to clients, talent, consumers and economies. The goal of the event is to rebuild the media industry’s value proposition, to strategically demonstrate its real worth to business in a fast-changing and often volatile marketplace.
The average tenure of the CMO continues to decline, with mounting pressure from procurement teams and activist investors for cost reduction and bottom-of-the-funnel wins. Pitches and decisions are led by price and short-term goals with little emphasis on longevity and brand value. We talk a lot about moving the needle to make long-term brand-building preeminent but, is anything changing? Then there’s the ongoing threat from consultancies, making their mark in Europe and sweeping east to Asia- Pacific. Media agency reinvention stories surface weekly, with many inventing new tools for marketers and offering a different set of services.
Are media agencies moving into the consultative space? Now an active part of the ecosystem, it’s time to bring consultancies in on the conversation. Join us for Campaign360, on March 5, 2019 at the Capella Singapore as we bring the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent. How are industry leaders eyeing future growth? This opening keynote session sets the scene for Campaign360, bringing the big questions to the fore and exploring the forces of growth for the business of media in Asia and globally. Everything has changed, so why haven’t we?