The Games of the XXIX Olympiad for the 2008 Summer Games. However, promotional logos may reflect the more common location-and-year name format, such as “Beijing 2008”. NBC has held the American broadcasting rights to the Summer Olympic Games since the 1988 games and the rights to the Winter Olympic Games since the 2002 games. NBC televised its first Olympic Games in 1964, nbc past programming it broadcast that year’s Summer Olympics from Tokyo.
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The network did this with the aid of the Syncom 3 satellite for direct broadcasts. The Olympic competition itself was broadcast in black-and-white. Pacific Ocean and were broadcast to American viewers the following day. Serving as anchor was Bill Henry, then NBC News Tokyo bureau chief, who had extensive experience in both print and broadcast news. Play-by-play commentators included Bud Palmer and Jim Simpson. NBC first televised the Winter Olympic Games in 1972. A young sportscaster making his network television debut at Sapporo was a 26-year-old Al Michaels, who did hockey play-by-play during the games.