Programmatic on social media

Menu IconA vertical stack of three evenly spaced horizontal lines. A convergence of three high-tech trends — precise ad analytics, programmatic audience-buying tools, programmatic on social media the stickiness of social apps — means social media is becoming one of the major ad platforms of the future.

Social will grow faster than all other offline ad mediums, and faster than traditional digital formats, like desktop display ads and search ads. Social-media advertising spend will grow rapidly through 2018. Social media ad spend has reached the mobile-tipping point. Spending on mobile social-media ads, including mobile app-install ads, will surpass non-mobile spend by the end of this year in the US.

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Mobile app-install ads and programmatic buying are also growth drivers. Analyses suggest that mobile app-install ads could account for anywhere from one-quarter to more than one-half of Facebook’s mobile ad revenues. Social programmatic ad platforms are also growth engines. 2014, based on a sample of advertisers compiled by Ignition One. Prices are increasing as performance and targeting improve, even as ad loads stay steady on the established platforms. Facebook, for example, is not likely to increase the amount of in-feed native ads an average user will see.

The market is expanding with the introduction of paid ad units at Pinterest and Instagram. Tracks trends in price, click-throughs, conversions and paid vs. Interested in getting the full report? Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

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