What Are Long-Term Goals for Starting a Business? Growing a business requires setting short- and long-term goals. Often the short-term goals are the steps necessary to achieve the longer-term goals. You can choose related areas such as advertising and short term programming jobs, and base short- and long-term goals within these categories.
An example of a short-term goal is to increase your advertising budget each month for the next three months. Another short-term goal example is to spend the next month learning your primary competition and brainstorming on what you offer that they don’t. An example of a supporting short-term goal is to redesign the customer service research process to include new questionnaires and incentives, such as monthly drawings for free products or discounts on future purchases for customers who take the time to respond. Examples of short-term supporting goals are to reward employees who volunteer with designated community programs with additional time off, bonuses or gift cards. Another short-term supporting goal is to choose one or two high-profile annual charity events to sponsor. Website Traffic GoalsA long-term goal regarding web traffic is to increase traffic to your company’s site by at least 50 percent by the end of the current fiscal year. Supporting short-term goals are to research and purchase web traffic analysis software to better pinpoint current traffic trends, to hire a web consultant for one month to propose and implement programming changes to make the site appeal to a broader audience than your traffic trend research suggests currently exist.
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About the Author An attorney for more than 18 years, Jennifer Williams has served the Florida Judiciary as supervising attorney for research and drafting, and as appointed special master. Williams has a Bachelor of Arts in communications from Jacksonville University, law degree from NSU’s Shepard-Broad Law Center and certificates in environmental law and Native American rights from Tulsa University Law. Short-Term Goals for a Business” last modified June 27, 2018. Copy Citation Note: Depending on which text editor you’re pasting into, you might have to add the italics to the site name.